01
Paid Media
Full-funnel paid acquisition across search, social and programmatic, built around profitable growth instead of vanity metrics.
Explore Paid Media
Service 02 · Grow
Turn first orders into lifelong customers.
Acquisition gets customers in the door; retention is where the profit is. We design and run the email, SMS and loyalty programs that grow repeat purchase rate and customer lifetime value.
Overview
The best customer is the one you already have.
Every repeat order improves your margins, your cash flow and your ability to outbid competitors on acquisition. Yet most brands leave lifecycle marketing on autopilot with a handful of generic flows.
We build a retention engine around your customer data: segmented lifecycle journeys, a planned campaign calendar, loyalty and subscription mechanics, and the analytics to prove what each one is worth.
Ideal for
- E-commerce and subscription brands
- Businesses with healthy acquisition but low repeat rate
- Teams outgrowing basic email automations
- Brands launching loyalty, referral or subscription programs
Capabilities
What's included in Retention Marketing.
Engage us for the full program or for the specific capabilities you need most.
01
Lifecycle automation
Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and sunset flows.
02
Email & SMS campaigns
A planned campaign calendar with on-brand design, sharp copy and rigorous testing.
03
Segmentation
RFM, behavioral and predictive segments so every message feels relevant to the person receiving it.
04
Loyalty & referral
Points, tiers, VIP and referral programs designed around your margins.
05
Subscriptions
Subscribe-and-save and membership models that reduce churn and stabilize revenue.
06
Deliverability & data
Domain authentication, list hygiene and platform setup across Klaviyo, Attentive, Postscript and more.
Our approach
How we deliver results.
A proven sequence that moves from insight to execution, with clear checkpoints along the way.
01
Analyze
Cohort, LTV and churn analysis to size the opportunity in your existing customer base.
02
Map
Customer journey and segmentation strategy covering every stage after the first order.
03
Build
Flows, templates and programs designed, written, tested and launched.
04
Optimize
Ongoing campaigns, A/B tests and monthly retention reporting.
Deliverables
What you walk away with.
Clear, practical outputs your team can use, not reports that sit in a drawer. Every deliverable is scoped up front so you know exactly what to expect.
Request a proposal- Retention & LTV audit
- Lifecycle journey map
- Flow and template build
- Campaign calendar
- Loyalty or subscription program design
- Monthly retention report
FAQ
Questions, answered.
Have a question about Retention Marketing that isn't covered here? Get in touch and we'll help.
Which platforms do you work with?
We commonly work with Klaviyo, Attentive, Postscript, Omnisend, HubSpot, Smile.io, Yotpo, Recharge and Skio, and we're happy to work within your existing stack.
How long before we see results?
Core flows like welcome, abandonment and post-purchase typically start contributing soon after launch. Bigger shifts in repeat purchase rate and lifetime value build over the following customer cohorts.
Do you write and design the emails?
Yes. Strategy, copywriting, design, build and QA are all handled by our team, in your brand voice.
Related services
Better together.
Our practices are designed to connect. These pair especially well with Retention Marketing.
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Product Sourcing & Fulfilment
Supplier sourcing, manufacturing, quality control and 3PL logistics, from the factory floor to your customer's door.
Explore Product Sourcing & Fulfilment05
Payment Processing
Lower processing costs, higher approval rates and the right payment stack for how your customers actually buy.
Explore Payment Processing
Let's talk
Let's talk about Retention Marketing.
Share where you are today and what you want to achieve. We'll come back with a clear, practical plan.